Digital Campaign/ Advertising / Marketing Materials

Launching a new hotel brand, Starwood Capital looked to develop a strong identity and story to sell homes and attract hotel guests. Sustainable luxury living is the platform for 1 Hotel & Homes South Beach. The visual direction for 1 Hotel & Homes had to evoke the hotel's experience (which was still under construction) to compel the purchase of multi-million dollar homes. Through simple, clean execution, the marketing materials, advertising, and digital campaign all used the inspired palette and light of South Beach to create an overall ocean living feeling at its finest. Leane used 100% carbon neutral printing, vegetable-based VOC/solvent-free inks, and presses powered by renewable energy to produce printed pieces.