Digital Design / Digital Content / Branding

Blow, the famous New York City blow-dry salon wanted to pivot its business strategy to become a product-driven company. The assignment was to develop a new branded digital experience and e-commerce store. Starting with the brand’s mission statement — “Every woman not only looks but also feels better with a great blowout (aka a great hair day)” — Leane repositioned all the brand assets. With the business objectives mapped out, she led the strategic planning, wireframing, UX, and design of the new site to build a compelling brand experience and drive to purchase.