Digital & Network Promotions
After overseeing the successful rebranding of all digital and on-air assets of EVINE Live, Leane then developed all the creative for new brands launched on the network. Leane worked with the in-house producers to raise the network’s aesthetic, execute concepts, and create campaigns for beauty, skincare, and fashion brand launches. These campaigns resulted in several of the network’s most successful brand launches in the company’s 25-year history, with more than a 10% increase in the company’s revenues in the beauty, skincare, and fashion categories.