Digital Design / Branding / Advertising

Mammoth Mountain needed a brand facelift to stay current and attract snowboarders and families alike. Leane worked with Mammoth to rebrand the Mountain's digital and physical marketing programs. She changed the color palette, fonts, and overall feel to include more family imagery while maintaining the snowboarder's edge to the overall look.

Across all digital, including website, paid advertising, and social media, Leane designed all the assets and provided promotional strategies.

Also, she and her team launched the Mammoth Black program website, an exclusive ski club for the elite members of Mammoth Mountain.