In this campaign, the key objectives were to re-ignite the emotional connection with Revlon's audience and regain a leadership position. Leane strategically leveraged the celebrity spokeswomen's beauty and talent by creating a mini-movie called "Sexy Story." Composed of four parts, each actress had her individual story, and together it made the big picture. The campaign went beyond the industry's norm of product benefits ads and forged a deeper emotional connection with the customers.

Results from a Brand Tracking Study found that the "Sexy Story" campaign had exceeded all expectations. The campaign was able to break through its core user base and showed significant growth with the 18-34 demographic, a key development for Revlon.

Growth with current users and non-users also was noted. The key brand imagery attributes rose significantly as "a brand I would be proud to use," and purchase intent increased. Revlon was seen as more glamorous, sexy, bold, confident, and modern.