Branding / Design / Advertising

Through a competitive process, Smithsonian Journeys selected Leane and her agency BrenesCo. to redesign their tour catalog—a key brand asset in attaining new bookings and increasing revenue. Leane developed a fresh approach to the catalog’s positioning, design, look and feel, understanding the audience and how to connect with them. Every design element of the catalog was redesigned. The overall look and feel were all conceived to build greater engagement, awareness, and a stronger desire to book a trip.

The new catalog design has exceeded expectations by gaining overwhelming positive customer feedback and significantly increasing bookings and new customer acquisition.