Branding

A new pharmacy was opening on Ludlow Street on the Lower East Side of Manhattan. The Pharmacy's branding needed to speak to its hipster and elderly Chinese customers. Stanley's Pharmacy wanted to feel and act differently. Leane looked to Stanley George, the owner, and pharmacist, for inspiration. She tapped into Stanley's love of Southern California with bold orange color and the Sunset Boulevard diner typography for the logo. She knew that the contrast of the Lower East Side's grit and the vibrant Southern California sunshine vibe would set Stanley's Pharmacy apart and get it noticed.

And so it was. Stanley's Pharmacy was featured in; T Magazine, the New York Post, Fox News, Conde Nast Traveler, Business Insider, Self, The New York Times, Financial Times, Departures, Frankfurter Alleging, Marie Claire, and Shape. Also, it was voted Best Pharmacy by New York Magazine.