Advertising

While working with Starwood Hotels, Leane was responsible for leading the agency’s creative team in advertising and branding initiatives.

When Westin introduced the innovative “Heavenly Bed,” the product alone couldn’t serve as the brand essence. The agency used the design philosophy as the starting point to define the brand. Looking at the aesthetics in the hotel industry, Leane helped to position Westin as the hotel that could deliver luxury through innovative products and services and be a “cut above” other hotels in its class. “Modern Luxury” became the brand positioning and tagline. It drove all the initiatives, branding, advertising, guest experience, product development, and promotions.