Branding / Digital Marketing / Content / Advertising

The Phillips Club needed a new, fresh brand platform, campaign, and website after many years using the same assets. Leane created the new campaign, “Only in New York, at The Phillips Club.” In this idea, guests conveyed why they love coming to New York and staying at The Phillips Club in four words or less. A series of ads and homepage images were created based on this simple idea from the guest responses. The website was completely redesigned, including all-new content. As Creative Director, Leane was responsible for all creative, design, and UX, and art directed all the photography and digital production.