Branding / Digital Design / Content / Advertising and Marketing Campaigns

Launching a new yoga apparel brand, Zobha needed to appeal to serious yogis and women who just want athletic fashion for every day. The branding needed to be scalable, and the advertising needed to position Zobha as different from the crowded fitness apparel landscape. Leane teamed up with Zobha to launch the new brand in 2008 with an integrated campaign called "Move" and a completely custom website design.

Leane led the digital design and advertising for the brand from its launch through the company's sale to FAM Brands in 2013.